The Importance of Social Media for your Business

Today, social media is everywhere. It’s a big part of how we interact with friends, family and colleagues in day-to-day life.

In recent years, social media has become a more fun, quick and convenient way for people to interact with businesses. One of the real benefits for you as a business is that social media marketing is an easy, cost effective way to maintain relationships with your customers and boost your online reputation to a wide audience.

The areas for engagement on social media are practically limitless. Whether your business is small or large, or you’re quite new to business in general, you can reach the people you want to speak to. Of course, all businesses want to grow, so this is good news for attracting new customers! People love to talk and social media is an excellent way to make conversation. When good feedback is shared, your customers are promoting your business from an unbiased point of view, which is great for brand awareness.

Using social media from a learning point of view, it’s important to stay competitive and up to date with what is going on in your industry at the moment. Social media is a useful way to see what your competitors are doing, how they’re engaging with their customers and what their customers are saying to them.

While social media is easy to monitor, we understand that keeping on top of your accounts can be a time consuming task which can mean engagement falls behind when you have so many other things to focus on. If this sounds familiar, then we have a perfect solution! Zebra Internet Services offer a full social media management service which means you can rely on us to engage with your customers, monitor and respond to their feedback and comments. Whether you’re quite a small business, or you’re not fully familiar with social media for business, we can help to keep you on track. Of course, if you’d still like some input into your social media, this doesn’t mean we’ll fully take over. You’ll still be able to post whatever you’d like on there too and advise us on the content.

We also offer a full social media training service if you’d prefer to stay in full control of your accounts but feel you could benefit from some training. Our training will provide you with the skills you need to make the most out of social media and make it work for you.

10 Surefire Ways to Improve your SEO Marketing

Here listed below are 10 surefire ways to improve your SEO marketing for your online business!

These techniques will help to optimize your SEO and help get the hits that you’re after.

Following these examples should help you be able to watch your rankings rise in the search engine rankings!

1) Only publish relevant content:

The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.

Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.

Another way to help is to use bold, italics and any other emphasis to make your keywords standout.

2) Update your content often

In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.

3) Metadata

When designing your pages make sure that you insert metadata in between your tags!

4) Make your website have relevant links

For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.

5) Use alternative tags

Using alternative descriptions for your AV content will allow search engines to locate your page.

6) Make sure you deliver user satisfaction

Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.

7) Keep things original

Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.

8) Make your website’s loading speed its optimum!

If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.

One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.

9) Don’t buy links!

Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.

10) Keep it natural

There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.

I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!

How to Build an Effective Landing Page for SEO

A landing page is not only an essential tool for any business conducting inbound marketing, it is vital for search marketing and the best way to capitalize on your SEO efforts. Think of a landing page as a strategic page. It is there in order to accomplish an a goal – to convert, direct or retain, and helps to ensure you are attracting the most relevant audience for your product or service. If done correctly, an effective landing page can mean the difference between 500 clicks per day to 5,000. Building an effective landing page does take time, but if it means higher conversions, it’s worth every minute!

Before we get into how to actually construct a landing page, let’s look at the key benefits of having a landing page to support your SEO efforts, or in other words, what’s your ROI in this:

Gives You Raw Data
Landing page data looks at your total conversions, visitors and bounce rates – information that helps measure your ROI. You can’t argue with numbers, and successful marketing campaigns don’t materialize out of thin air, they rely heavily on objective data. How do you calculate your bounce rate so you can fine-tune content to engage your users more? A landing page can do this for you.

Increase Conversion Trends
Users like simple messages, and landing pages need to accomplish this. You don’t have to overcomplicate a landing page (or website) to glean conversions. If you are doing everything right, maintaining content consistency, visual consistency, and brand consistency, all with a landing page that directs people to what they’re looking for, you’ve done your job right.

Makes A/B Testing Simple
All effective websites go through A/B testing to see what pages, or page designs, are performing and which are flunking. A/B test allows you to run parallel testing of two or more pages at the same time. Why is this important? Because you want to maximize the effectiveness of all of your pages, and determine what you may need to re-work, or leave the same.

Filter Your Audience
The beautiful thing about building an effective landing page for SEO, is its ability to filter out irrelevant users. The key to higher conversion rates is to find the ideal user for you, and that requires audience segregation. By using distinct landing pages, you are able to tailor your core message to fit a very specific audience. Taking this even further, a landing page will help you segregate users according to their origins. A social media user may not have the same interests or behaviors as a user who enters a specific question or phrase into the Google search bar.

Now, let’s go through the building blocks of an effective Landing page:

1) Make Sure the Branding is Spot On!
Remember, a landing page is a ‘welcome mat’, a first impression, and you know what they say about first impressions. If you are not entirely focused about your branding, your consumers are going to feel the same. An effective landing page should drive the brand message home as aggressively as your website as a whole. Consistency is key, right down to color, tone and font. When users are clicking around on your landing page, it should direct them to content that is inherently connected to what you have on your landing page.

2)Choose a Custom URL
A landing page is a separate but connected component of your website, and it needs its own custom URL. Though it may be tempting, ensure your custom URL is descriptive but not stuffed with money keywords. It may seem like a good idea for the purposes of SEO, however, you may suffer in the rankings if Google catches on, so use them wisely. If you happen to be launching a contest of some sort or a campaign, it is advisable to assign your contest/campaign its own unique custom URL. Not only will this help you drive more traffic to your main site, it will make analyzing your Google Analytics data much simpler, and help you keep an eye on the campaign progress.

3)Think Minimalistic
Keep it simple. Do not get bogged down in design details. Think about how you want to reduce your bounce rates. A complicated, overworked design is going to irritate users before they’ve even had a chance to see what you are offering. Keep the ‘clickables’ to a minimum (images, links, ads etc). One of the key features of an effective landing page is a form to encourage user engagement. Keep the form simple – First and last name, their email – that’s all you need.

4) Create an Incentive
What are you offering that everyone else isn’t? That’s the question your users are asking too. Why should they provide their information? What do they get out of it? In any call-to-action marketing plan, creating an incentive for users is essential. Are you running a contest? Do you have a unique newsletter they can subscribe to? You need to give them a reason to give you their time, and info. A landing page is the perfect place to do this.

5)Creative Copy is Everything
Don’t blather on; make it simple, concise and to the point. A landing page should never be an essay. When is the last time you stood on a welcome mat at someone’s door and took five minutes to read it? If you have a few landing pages, make sure the message is specific and relevant. Keep your content SEO-ish, but don’t keyword it to death. You only have a few seconds to make a first impression, so make it count!

Project Management Skills

What project manager skills, traits, characteristics, attributes behaviours, techniques, make a difference in successfully managing projects. Most respondents easily generated four to five items which they believed made the difference between average and superior project performance. The result was nearly 1400 statements. These statements were summarised into six skill areas.

Eighty four percent of the respondents mentioned “being a good communicator” as an essential project manager skill. Being persuasive or being able to sell one’s ideas was frequently mentioned as a characteristic of a good communicator within the project management context. Many people also cited the importance of receiving information, or good listening skills. As one systems engineer exclaimed: “The good project managers manage not by the seat of their pants but by the soles of their feet!”

Organisational skills represented a second major set of competencies.
Characteristics included in this category were planning and goal setting abilities, along with the ability to be analytical. The ability to prioritize, captured in the phrases “stays on track” and “keeps the project goals in perspective,” was also identified as significant.

While successful project managers were viewed as good problem solvers, what really differentiated them from their so-so counterparts was their problem finding ability. Because of their exceptional communication skills, goal clarity and planning, effective project managers were aware of issues before they became problems. Problem finding gave them greater degrees of freedom, enabling them to avoid being seriously side-tracked by problems caused by unforeseen events.

The important team building skills involved developing empathetic relationships with other members of the project team. Being sensitive to the needs of others, motivating people, and building a strong sense of team spirit were identified as essential for effectively managing a project. “The best project managers use a lot of ‘we’ statements in describing the project, “wrote one computer programmer. Being clear about the project’s objectives and subsequently breaking down the project into its component parts. (E.g. schedules) helped project participants to understand their interdependencies and the need for team work.

Several different attributes and behaviours were catalogued under leadership skills. These included setting a good example, seeing the big picture, being enthusiastic, having a positive outlook, taking initiative, and trusting people. Having a vision is closely related to goal clarity. The leadership component of this competency was best expressed by one financial analyst as “the ability to see the forest for the trees”.

Since, as is often lamented, the only constant in managing a project is change, successful project managers require coping or stress-management skills. Respondents indicated that both flexibility and creativity were involved in effectively dealing (or coping) with change, as were patience and persistence. What project manager’s experience are generally high levels of stress. How well they handle stress (grace under pressure) significantly affects their eventual success or failure.

The final cluster of skills was labelled technological. Successful project managers were seen as having relevant experience or knowledge about the technology required by the project. Seldom, however, were effective project managers seen as technological “experts”. Indeed expertise was often felt to be detrimental because it decreased flexibility and the willingness to consider alternate perspectives. Project managers do need to be sufficiently well versed in the technology to be able to ask the right questions because, as one senior military officer pointed out, “you’ve got to be able to know when people are blowing smoke at you.”

Project Management Skills
1. Communication Skills (84%)
• Listening
• Persuading
2. Organisational Skills (75%)
• Planning
• Goal-Setting
• Analysing
3. Team Building Skills (72%)
• Empathy
• Motivation
• Esprit de corps
4. Leadership Skills (68%)
• Sets example
• Energetic
• Vision (big picture)
• Delegates
• Positive
5. Coping Skills (59%)
• Flexibility
• Creativity
• Patience
• Persistence
6. Technical Skills (46%)
• Experience
• Project knowledge
Note: the percentage numbers in parentheses represent the percentage of project managers whose response was included in this cluster.

 

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Hybrid Hard Drives (SSHD) and Data Recovery

Hybrid hard drives, or SSHD (Solid-State Hybrid Drives) are still specialty items, but they are slowly gaining popularity. Combining sheer storage capacity of traditional magnetic hard drives with extremely high access speed solid-state drives are known for, hybrid hard drives promise to offer the best of the two worlds. At least in theory.

Recover data from SSHD drives
Should you buy a hybrid hard drive, what is it best used for, and what should you do if an SSHD fails? Read our comprehensive review to find out.

Great for Single-Bay Devices
With the advent of true solid-state drives (SSD), manufacturers struggled with their limited storage capacity or, rather, the high cost per gigabyte of storage compared to traditional hard drives.

What a Hybrid Drive Is

As the name suggest, a hybrid hard drive (also known as SSHD, or Solid-State Hybrid Drive) is a storage unit combining the use of magnetic plates used in traditional hard drives with a faster (but smaller) flash-based solid-state media. While this is a vague definition, we can’t just say that SSHD’s are hard drives with a bunch of NAND flash chips to speed them up.

Basically, there are three types of hybrid drives.

The first technology involves using two individual devices, a larger hard drive and a smaller SSD, in a dual-drive hybrid configuration. These absolutely require support from the operating system and/or a chipset on the motherboard to receive hints about which data to cache on the small SSD.
The second type of hybrid devices was built on the same principle as the first, only integrating the two storage devices in one physical body. These still required driver support from the operating system. Without it, these devices would appear as two separate disk volumes to the OS.
The third, final type of hybrid drives are true SSHD’s. These devices not only integrate a HDD and an SSD into a single body, but implement all the caching logic in their own microcontrollers. These are the only true SSHD’s out there that can be used in any computer with or without explicit support for hybrid storage.
Dual-Device Hybrid Drives

Early hybrid drives were constructed of two different physical devices, a hard drive and a separate SSD drive to be used for caching. A special SATA controller in the computer’s motherboard would be utilized to merge the two devices together, presenting them as a single storage device to the operating system.

These technologies were developed by several manufacturers including ASUS (ASUS SSD Caching) and Intel (Intel Smart Response Technology, a part of their Intel Rapid Storage Technology for compatible chip sets). In effect, these technologies allowed using dual-drive configuration combining two separate low-cost devices: a larger (and slower) HDD with a smaller (but faster) SSD. The whole point of this technology was cost savings, as Intel officially recommended going for the low-cost (but high-capacity) hard drive and a low-cost, small-capacity SSD. Used in conjunction, the two devices could create a high-performance, cost-effective storage solution combining the storage capacity of a magnetic hard drive with faster response of an SSD drive (for frequently accessed data).

How small an SSD drive could one use for solid-state cache? Sizes as small as 16 GB were initially mentioned, but that was back some 3 to 4 years ago. However, in this day and age, going for anything smaller than 64 GB will not bring any noticeable cost savings.

Single-Disk SSHD’s

The technologies we just talked about were implemented in a controller in the motherboard. The controller would recognize the configuration and automatically cache frequently accessed data from the hard drive onto the smaller SSD drive. However, this is still a sub-optimal solution considering the extra layer of complexity installing and configuring the solution, the extra wires and data transfers via the SATA interface. Besides, these solutions were mostly limited to desktop computers, whereas laptops were actually devices to benefit most from this technology. Often equipped with a single bay for a laptop-sized device, laptop users used to have the choice between a larger, but much slower 2.5″ hard drive, a faster, but much smaller SSD drive, or a fast, high-capacity SSD at a sky-high price. Basically the users were offered to choose any two of the three benefits of cheap, fast or big.

SSHD’s changed the playing field significantly. These new devices are a type of computer hard drives with a built-in high performance SSD. These new devices effectively combined the low price and the high storage capacity of a traditional laptop HDD with the much higher speed of an SSD by building in NAND flash chips right into the device.

While SSHD’s look and work as a single physical device, they still have two storage areas inside. Sometimes you can even use them separately by disabling the Smart Response Technology (or similar) in your computer’s BIOS. However, the size of the solid-state volume is typically so small (it’s normally around the 16 GB mark) that splitting them makes little sense, and you’re better off by leaving the hybrid disk configured as a single device.

Older SSHD’s still use chipset features of your notebook to boosts performance. Intel Smart Response or similar technologies by other manufacturers are still there, actively monitoring data transfers and informing the drive about the data you use the most. Frequently accessed data (such as Windows system files and frequently used applications) are then cached into the built-in NAND chips for faster access.

Notably, new-generation SSHD’s move away from using motherboard-based technologies to optimize performance, integrating similar tech right into their own controllers.

Recovering Data from Hybrid Storage
Finally, we’re down to the interesting part. What are you going to do if a hybrid drive fails? The answer depends on what type of a hybrid drive you use.

If you used a dual-disk configuration, with a smaller SSD and a larger HDD, and the SSD part failed, you can simply disconnect the SSD and continue using your hard drive as usual (albeit with some loss of speed). If, however, the HDD fails, or if you have logical corruption (such as formatted volumes or deleted partitions), you’ll need a data recovery tool to recover your data.

First, identify a problem. Does your HDD still work, or has it failed permanently (as in mechanical fault)? If it’s a permanent failure, you can still bring the HDD (alone, without the SSD) to a repair shop, asking them to save information from that drive onto a new media. You can also use data carving (a signature-based data recovery technology available in tools such as Hetman Partition Recovery) to scan the SSD in low level in an attempt to recover any files that could be cached there. Due to the nature of the hybrid storage, your chances of recovering something other than a bunch of system files (or maybe a paging file) are slim.

If, however, your hard drive still works, but you’ve experienced loss of data, just treat your hybrid system as you would a normal hard drive. Download an appropriate data recovery tool and recover your data as if you were using a usual hard drive. In most situations it will be better disabling SSD caching in your computer’s BIOS; however, this is not an absolute must.

But what if you have a single-drive SSHD? Your actions would be essentially the same, with few exceptions. If the SSD partition has failed (e.g. after being worn out with multiple rewrites), you’re better off replacing that SSHD drive altogether – or can just keep using it with SSD partition disabled, and Smart Response Technology deactivated for that drive. You will be able to access all your data, albeit at slower speeds. DO NOT KEEP USING an SSHD drive with a worn-out SSD cache in hybrid mode! If you do this, you’ll be risking in reading corrupted data, or losing information being written onto the disk. If the SSD partition failed, disable it.

Make the Most of Internet with 5 Basic Tips

Undoubtedly, nowadays Internet is an indispensable tool in every aspect of our life. We make friends via social media like Facebook, watch TV series through Netflix, and make our work done in front of computers. Trend is that we don’t have to take trouble with looking up books or else, Internet is so resourceful that it has everything in store for us. It’s so convenient when you are companied with Internet.

None the less, many times we may get confused with the convenience Internet brings to us. While surfing through Internet, we are introduced to Twitter, Tumblr, Instagram, YouTube, various forms of social network. We have to face limitless advertisements, answers that only experts can tell whether true or not, and almost every website asks you to make a registration, some of them never explain how to make use of the site explicitly.

In the event that you are having trouble with similar confusions, then here I have some tips for you that can be of good help. Actually, so long as you keep these metrics in mind when using Internet, you will find it easy to enjoy a comfortable experience with Internet.

Basic Tip One: Make it clear what your needs are when using Internet

Complication is born the moment a netizen has no idea what he or she virtually wants from the Internet. As I have described above, the content on Internet is so plentiful. But always we merely use a small portion of the abundance. That is to say, we have spent too much time on some meaningless entertainment: funny videos on YouTube, funny images on Reddit, and pointless interaction on Facebook, whatsoever.

It’s time that you realize what your original purpose is the day you start using Internet: study, news, work, knowing people, or all of them? You are advised to make a list of your needs, with which you can find corresponding resource accordingly. For instance, my list shows that I need to get answers for some questions often, and then I have choices like Yahoo Answer, Quora, Reddit Community, among which, based on my appetite, I selected Quora as the website I refer to in the first place. In that condition, I spared much effort in deciding where to find my answer on Internet. The case applies to other needs like music, social media etc.

Besides, there exist priorities among those needs. For me, the preference goes to acquiring knowledge from Internet, then communicating with my friends online, enjoy movie and music comes next. Consequently, when I sit in front of the computer, or taking my phone out of my pocket, I know I have to deal with the top priority first.

Basic Tip Two: Get useful directions for some complicated online product

Many online products can be very useful. They act as good tools for netizens. However, not all the products are easy to get start with, especially for those who are relatively old and meet Internet late in their life. Sometimes you just don’t how to apply for a Capital One credit card online, don’t know how to check your phone balance on Verizon or AT&T official website. You want to make use of them, but it seems too complicated.

If you have encountered such problems, you are in need of help from others. Well, aside from asking for help from your friends or colleagues, you can seek assistance from Internet itself. There are many places you can refer to when you are looking for directions on an online product website: Wikipedia, Quora, or just Google. These are different kinds of choices for you to make your problems done. Wikipedia offers a basic introduction for a product; you can ask questions on Quora; and Google can search everything for you.

Another example, YouTube is a Google product where you can enjoy almost all the videos on Internet. However, to fully enjoy YouTube resources, you need to activate a Google account on YouTube. Truly it is very easy for those who are familiar with Internet. But for people who haven’t used YouTube or Internet before, it’s really not that easy. To my eyes, you can just use Google: Type in Activate YouTube in the search box and you will see useful search results listed below, where you can find an explicit explanation on YouTube Activation.

Basic Tip Three: Learn how to make full use of Search Engine (Google)

In Tip Two, I have made an example of making use of Google. Actually it’s not enough. Google can offer you much more than that. It is so regretful if you still have no idea how to make full use of Search Engines as good as Google. Here I’d like to make some examples of Google Advanced Search.

Filetype: Use Google filetye function to command Google search specific type of files for you. For instance, you want to find a resume sample for the industry of IT Engineer in the format of PDF, so you can type “filetype:pdf IT Engineer Resume” into the search box. Then you will be presented with all the relative files in PDF format.

Site: Google site function is a command asking Google to search a specific site for you. Enter “site:nba.com Lebron James” into the Google search box, and you can see all the search results about Lebron James in www.nba.com, the official website of NBA.

Intitle: Intitle function is a good tool for you to search all the WebPages with specific keyword in their titles. Just input “intitle:Apple”, then Google will present you with all the search results with Apple in their titles.

Basically these functions are enough for common use, but Google Advanced Search has much more surprise in store for you. I’d like to compose another article on this topic.

Basic Tip Four: Make a good management of your online accounts

Although there is news that Google is making research on passwordless account, technology for online account is not so advanced yet that you still have to create accounts for different websites, which can be very bothering.

The scene keeps emerge in the back of mind that one of my old relatives, who has reached his 60’s, got into a panic when he was faced with the reality that he had to register so many accounts for so many different kinds of websites. As for us, who have known Internet from a young age, we may not be in panic. However, we can forget some accounts or passwords as well, just because there are too many of them, and we are not using all of them every single day.

Then how should we deal with it? I told my old relative one way to make him worry less. Well, I told him to create a unique User Name for all the accounts, as well as a single phone number and single email address. As for the password, I advised him to think of a simple law applies to all the accounts. For example, a fixed series of number followed by some letters abbreviated for the website names, so you don’t have to remember all the accounts.

For those accounts very significant and sensitive like the online bank account, I advise you to set passwords that are very strong, write them down and find some secure place to hide it. As we all have smart phones today, we can download a password management APP. That can be very helpful.

Basic Tip Five: Prevent yourself from Internet addiction

Although I am writing an article about using Internet here, I have to point it out that Internet is not everything in our life. Ever since the emergence of smart phone, especially the iPhone, we have become accustomed to spending too much time on Internet, much less those who are addicted to it. Instead of sitting in front of computers, or focusing your eyes on smart phones, playing games and browsing Instagram, you’ve got many other meaningful things to do: meeting your friends, reading books, taking your children to a park, playing basketball to exercise yourself. We can spare some time for Internet daily, because we need it, but we don’t have to spend all day on it, which can be a waste of time.

All that you need to Know about VOIP Headsets

Let’s talk about the actual term of VOIP; do you know what it stands for? VOIP is the short term used for Voice over Internet Protocol services. VOIP is basically an internet connected technology which utilizes the internet for communication, i.e. to receive and make calls. If we take a look, in the past…or even if we go back a few years, we see that calls were merely made through phone lines. However, VOIP headsets and VOIP technology, has taken the communication system to another level. They have made it easier and much accessible as well.Be as far as you can; still don’t lose the connection with your loved ones! A great mantra which comes along with the VOIP technology.

Coming to talk about the variety of VOIP headsets in the tech globe these days; there aren’t many. Jabra and Plantronics are the most famous and appreciated Bluetooth and VOIP Headsets Company. They deliver the best headsets and offer the best quality as well. What is a product without quality and richness? From voice quality to the comfort to wear and it and use it; all is wonderful. However, if you are planning to grab a VOIP headset sooner or later, then you certainly need to make your choice from one of these outstanding brands.

If we look into the common essence of the VOIP technology system, we get to know that they make calls from one computer to another. That is the basic unit of communication in this matter, isn’t it? However, looking deeper into the advancements of the technology, it is now possible to call on landlines as well with the VOIP headsets.

VOIP headsets are wireless and as well as Bluetooth oriented as well. Whether you are looking for the perfect headset for your Skype calls or you are seeking for something to make your office calls heaven for you; VOIP headsets will do that for you.

VOIP headsets come with an amazing voice quality; crisp and rich. They make you love the headset that you possess. The sound is clear and in most headsets the background noise is diminished. If you own wireless VOIP headsets, then you can take them away from your computer as well; almost 30-40 feet. It depends on the headset that you own. It usually comes along with the guidelines but you can always inquire before you purchase-to stay on the safer side. A big concern over here seems that being away from computers might distort the call quality; it does not. Brands like Plantronics and Jabra ensure you the quality of voice, even if you are at a distance from your basic communication medium that is you’re PC.

VOIP headsets have altered the way we look at headsets. They have taken a leap in to deeper technology and with so much innovations coming up every other day, we get to see great models in these headsets as well. Choose the best for yourself!

How to Print Photos with a Laser Printer

Convention dictates laser printers shouldn’t be used for printing photographs. Laser printers only use four colours and they’re designed for productive office work rather than photography. But, convention is not always a rule to be strictly adhered to. With performance improving rapidly, printing photographs with a laser printer is becoming more and more common. The trick is to understand your printer’s limitations, get the settings right and use the right printer paper.

Both colour and monochrome images can be printed, but some image types produce better prints than others. Subjects such as portraits and landscapes can be covered, although the best looking prints can be obtained from images with plenty of detail and bright, vibrant colours. Tonal nuances are more difficult to print mainly because toner cartridges boost contrast making subtle transitions in pastel hues with just black, cyan magenta and yellow becomes more difficult.

Good prints are obtained by choosing the right paper, avoid plain office paper and printing on glossy paper is a no-go. Laser printer’s transfer powder from the toner cartridges to receiving paper, using an electrostatic process then Heat bonds the toner to the paper. Inkjet photo papers can’t take the high heat used in a laser printer to fuse the toners to the paper.

Laser toner cartridges have a couple of advantages: they don’t dry out if the printer isn’t used for a while and they also produce very sharp printed text and deep, rich blacks. Laser printers are faster than inkjets – and cheaper to run. Toner cartridges produce more prints than printer ink cartridges, which means you don’t need to keep changing cartridges. However, because laser printers only use four colours, the traditional CMYK colours of commercial printing, and their tonal gamut is less than that of an inkjet printer with six or more colours.

Comparing printed photos from a laser printer to those printed by an inkjet printer is not a fair comparison. A fairer comparison is with printed magazines and books, which are reproduced through four-colour commercial printing. An entry level laser printer can match the print quality, or even exceed the print quality of many commercially-distributed books.

Establishing Control of the Wire Harness Testing Process

One of the challenges in testing wire harnesses is maintaining control of the testing process. Typically, the testing process for wire harnesses is not fully automated. Operators connect an untested wire harness to the test fixture, and remove a tested wire harness from the test fixture. After a wire harness has been tested, it must be categorized as having passed or failed, and the operator must appropriately segregate the failed harnesses from the good ones. At times, an operator may fail to properly segregate a failed wire harness, causing significant problems downstream. Another potential problem occurs when an operator fails to wait until the test is completed and removes a partially tested wire harness from the test fixture. Selecting the wrong test program is also a potential problem.
Wire harness manufacturers who have several options available to them to control the testing process to minimize the possibility of intermingling defective wire harnesses with good ones. These methods include:
• Activating a fixture clamp when the wire harness has passed all tests
• Printing a label only when the wire harness has passed all tests
• Sounding an alarm if the operator removes the wire harness before the test is completed
• Ensuring that the operator cannot alter the test program
The following is a brief explanation of each approach.

Activating a fixture clamp:
Many high-volume manufacturers use fixture clamps to prevent the operator from removing the wire harness before the tester has verified that all tests have passed. In this scenario, a defective wire harness can only be removed from the fixture through intervention of a supervisor or other authorized personnel. This results in improved quality control.

A fixture clamp is a device that provides a means of locking a wire harness connector in place while the wire harness is being tested. Most fixture clamp designs use a mechanical locking device that engages when a connector is inserted into a holder. When all tests have passed, an electric solenoid is used to release the connector at the end of the test. It is best to use fixture clamps that are closed and held by a mechanical latch and are opened by activation of an electrical solenoid. This ensures that the clamp will remain closed even if the power is disconnected.
It is important for the tester to be able to activate the solenoid via a control port. Here is a description of the operational scenario involving the use of a fixture clamp controlled by the tester:
• When the operator inserts the wire harness connector into the fixture block, the connector becomes mechanically locked in place.
• When the wire harness passes all tests, the tester activates the solenoid which releases the harness connector.
• If the wire harness is defective, and cannot be repaired, a supervisor or other authorized person can use a security override procedure that releases the fixture clamp, allowing the defective wire harness to be removed from the fixture.

Printing a Label:
Some wire harness testers can be programmed to interface to a label printer, causing a product label to be printed when a wire harness passes all tests. This is a superior method to using pre-printed labels. Using the tester to print a label when a wire harness passes all tests ensures that only good products receive labels. This assurance does not exist when using pre-printed labels. Using the tester to print labels also allows for dynamic data to be part of the label information, such as the current date and time, operator ID, and tester ID. When only good wire harnesses get labels, it simplifies the process of segregating good product from bad.

Sounding an Alarm:
Some wire harness testers may be programmed to enter into an alarm mode when a wire harness is removed from the test fixture before the tester has completed testing. While in the alarm mode, the tester would do the following:
• Stop testing
• Sound an audible alarm
• Display a message indicating early removal of the harness
• Require activation of a security override by a supervisor or other authorized personnel to de-activate the alarm
Once testing has begun, if the wire harness is removed before testing is completed the tester enters the alarm mode. The alarm mode aborts the test, sounds a continuous alarm, and displays a message indicating that the wire harness was removed before testing was completed. This behavior continues until an authorized person activates a security override procedure. It is important that the alarm mode cannot be cleared by cycling power on the tester.

Ensuring that the operator cannot alter the test program:
To prevent problems associated with running the wrong test program, the tester must have the capability to lockout unauthorized personnel from selecting the test program. This ensures that once the proper test program has been selected, the operator cannot alter the selection.

Using one or more of these approaches can enable wire harness manufacturers to improve control of the quality of their products. It is important to use a wire harness tester that can support these capabilities.

How to Choose the Best Keywords for SEO

Are you wondering why your website traffic is few and far in between despite the impressive layout of your site and the amazing offers you have? Well, you’re probably not doing it right with search engines.

You see, increasing the amount of visitors to your website requires a high-ranking placement in the search results page. That is, your site should appear on the first page of Google, Bing or Yahoo, whenever users search for a term or keywords related to your website, company, or products or services.

Say you’re selling precious jewelry. If someone wants to buy precious jewelry, and type the exact term on a search engine, your website should be one of the top sites that will show in search results. If you are on the top spot, there is a 100% chance that a user will click the link to your website. That’s 1 traffic right there.

Sounds simple, right? In application, however, SEO is a complicated beast, with processes that are better left to a branding agency specializing in optimization. It requires several features and factors that dictate the success of an online marketing campaign. You also need to develop a strategy that will satisfy Google’s rules and algorithms. Get SEO right, and you’ll get more than the traffic that you need.

How to find the best keywords to use

One of the foundations of SEO is keywords, terms and phrases used by users to search for your business online. This means it has to match your company, its various features, products and services. Think back to the precious jewelry example.

By now, you’re probably thinking about the kind of keywords related to your website, and you could be on the right track or not. Because after you list down the keywords you have in mind, you also need to categorize them according to competitive and noncompetitive. But let’s not go there just yet. Let’s start with the basics.

• Use keyword suggestion tools
Yes, you can spare yourself the trouble of doing it manually. Online, there are several sources for keyword suggestions, such as Google AdWords, SEMrush, Google Suggest and many others. Most people will gravitate towards Google AdWords, because you are optimizing the website for Google. But don’t stick to just one keyword tool. It is best to use multiple sources for more suggestions.

• Select keywords with multiple search intent
Precious jewelry is a very broad and highly competitive keyword. It can work for you, but not as well as you would want, since you will be against some of the big names in the industry. So look for search terms and phrases that are specific to your business, and lets you target a certain demographic at the same time. Target keywords, such as “types of precious stones”, “best independent jewelry in the US”, “provider of precious jewelry online”.

Then, develop a content strategy that contains the keywords you chose. The content must be relevant, current and useful. When everything is tight, that is, the keywords are a perfect match and the content matches Google’s requirement, your website will find its way on top of search results.